A new limited release, Maker’s Mark 101 sits almost perfectly between their Cask Strength and standard offerings. In theory, this means it should be the perfect amount of additional flavor and weight over their entry point, without the extra flavor of their finishes, and without hitting the highest proof point. Why they chose this specific proof point isn’t immediately clear, but the price point isn’t halfway between their basic and cask strength, so does it bring enough flavor to justify?
Maker’s Mark 101
Sight: A solid burnished copper
Smell: A caramel-cherry sweetness leads off rather bombastically. A brown sugar and vanilla laced oak comes in and gives a richness and almost a hint of sweet cream. There’s a bit of a baking spice component going on as well, and the nose is deeply concentrated without being hot.
Sip: The mouthfeel has a solid, almost thick weight to it. The smoothness has a prickle of heat though that builds over time. The fresh cherry flavors continue their frontal assault with plenty of almond now. The vanilla lingers, but the caramel is a bit more reserved, instead allowing oak, dried dark fruit, and spice to have a little more of the forefront.
Savor: The finish ends with a heavy dose of oak and spice with just a little alcohol. Cherries gradually peak out as the finish goes.
Maker’s Mark 101 has this interesting effect of making Maker’s Mark seem emaciated by comparison. Those extra points of proof don’t seem like a lot, but the richness here really sets it apart from their standard offering.
In Cocktails
In a Manhattan, the cherry and dark fruit notes come to the forefront. The caramel and oak notes gets rather strong and the overall body has a nice silkiness. It almost is subtly sweet, like eating a ripe piece of fruit drizzled with caramel syrup. The interesting thing is the spices seem to be more in the background, appearing more toward the end with a bit of tannin.
In Review – Maker’s Mark 101
Maker’s Mark 101 is really delicious, if not quite positioned in a cost price point that makes a lot of sense. At just under $40, it sits $15 higher than the standard offering, but comes in just a few dollars less than the cost of Maker’s Mark Cask Strength. Given there doesn’t seem to be any obvious difference in age, the question would be why not just by the easier to find Cask Strength. Regrettably, this question doesn’t seem to have a particularly obvious answer. With all that said, if you like Maker’s this is a must try, but for a few dollars more the Cask Strength is as good and easier to find.