Every year my family plays white elephant. You may also know this game as Yankee Swap, or in my family, Grab Bag. As we’ve gotten older – it’s become increasingly alcoholic, and has resulted in many bottles I would never have willingly purchased. One year I received a bottle of Cabin Fever Maple Whiskey, one of, amazingly, 3 that had ended up in a White Elephant game of 12 people. It was terrible – like buttered popcorn fell into a vat of maple candy flavoring that was aged in oak. It took me years to use that bottle – baking apples with it, using it in barbecue sauce, or anywhere else I could hide it. Jim Beam White Label isn’t anywhere near as offensive as Cabin Fever Maple Whiskey – it’s definitely not – but it’s also another bottle I wouldn’t necessarily go out of my way to buy.
Jim Beam
Jim Beam is a whiskey that’s basically synonymous with bourbon. They produce a phenomenal amount of the stuff. It accordingly shows up everywhere from casinos to ballparks to weddings to neighborhood bars. It’s a workhorse and a utilitarian whiskey that can be had for under $20. Now there’s nothing wrong with that – it can still make a serviceable drink.
Sight: An old gold that’s somewhat toward the richer / sherried side.
Smell: Maraschino cherries, sawdust, and peanuts come out at first. Touches of mellowed corn and powder sugar come round with a touch of char. Possibly a little vanilla or caramel or hint of pome fruit.
Sip: The body is thin, and starts relatively smooth. It gradually gets a bit more unrefined throwing more sharp alcoholic edges across the palate. Heavy notes of charred oak, corn, and hints of red cherries come through. The palate actually gives of a little bit of a raw alcohol flavor and touches of spice.
Savor: The ending is slightly astringent and a little sour. The finish has notes of spice and char.
Jim Beam White Label is a budget bourbon, set your expectations accordingly. The palate is neither refined nor complex. The nose is not offensive, but might inspired a notation that it appears to be bourbon in the glass. The finish is, for lack of a better word, present. At under $20 for a 750ml the entire experience is acceptable.
In Cocktails
Does it taste like bourbon? Yes! Jim is by no means bad, but it doesn’t necessarily shave off all it’s edges. In a Manhattan it feels a little aggressive, while in an old-fashioned it leaves a little desire for more complexity. Again, nothing wrong with it, but it could be contributing more.
Jim Beam White Label Overall
Jim Beam White Label is everywhere. You’re unlikely to walk into any average bar and not find it. It’s dependable, theoretically what many people thing bourbon tastes like, and won’t move a drink outside of someone’s perception of reality. It’s also very affordable. For all these reasons, it’s not my recommended bourbon for your shelf, but it’s perfectly acceptable bourbon for fixing a drink.
If you’re looking for something else from Jim to setup to, check out their Bonded offer.
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